How We Helped Les Oiselets Double Their App Downloads in 6 Months

How App Store Optimization and Marketing Can Double Your App Downloads


Les Oiselets is a leading provider of educational apps for children. They have a great product, but they were struggling to get their app noticed in the app store.

We were brought in to help Les Oiselets increase their app downloads. We knew that app store optimization (ASO) and marketing were two key channels that could help them achieve their goals.

However, through our implementation of app store optimization and targeted marketing strategies, we empowered Les Oiselets to achieve an impressive doubling of app downloads within just six months. In this case study, we will explore the challenges faced, the tactical solutions we deployed, and the remarkable results they achieved, reflecting the transformative impact of effective app marketing.

1. Challenges with App Visibility and Acquisition

Before our collaboration, Les Oiselets confronted several obstacles in growing app downloads:

  • Low App Store Rankings: The app struggled to rank well in app store search results, limiting its visibility to potential users.
  • Limited User Awareness: Few users were aware of the app’s existence due to inadequate marketing efforts.
  • Ineffective App Store Optimization (ASO): The app lacked optimized app titles, descriptions, and keywords, hindering its discoverability.
  • Stagnant User Base: The existing user base was not growing as expected, leading to stagnant app downloads.

2. App Store Optimization Strategy

To address Les Oiselets Company’s challenges, we devised a comprehensive App Store Optimization (ASO) strategy:

  • Keyword Research: Conducted thorough keyword research to identify relevant and high-traffic keywords for app optimization.
  • Optimized App Titles and Descriptions: Rewrote app titles and descriptions with targeted keywords to improve app store rankings.
  • Captivating Visuals: Created eye-catching app icons and appealing screenshots to attract potential users.
  • Ratings and Reviews: Encouraged satisfied users to leave positive reviews and ratings to enhance app credibility.

3. Marketing Strategies for Driving App Downloads

To drive app downloads and increase user awareness, we implemented the following marketing strategies:

  • Paid Advertising Campaigns: Launched targeted paid advertising campaigns across various platforms to reach a wider audience.
  • Social Media Marketing: Utilized social media platforms to engage with the target audience, share app updates, and run promotional campaigns.
  • Influencer Partnerships: Collaborated with relevant influencers to promote the app and reach their followers.
  • App Install Campaigns: Developed engaging app install campaigns with compelling incentives to encourage downloads.

4. Impressive Results: Doubling App Downloads and Revenue Growth

The implementation of our app store optimization and marketing strategies yielded remarkable results for Les Oiselets:

  • App Downloads: Within six months, Les Oiselets experienced an extraordinary doubling of app downloads.
  • Revenue Growth: The increase in app downloads resulted in a significant surge in revenue, surpassing previous earnings.
  • Enhanced App Store Rankings: Improved app store optimization led to higher rankings in app store search results, increasing visibility.
  • Expanding User Base: The marketing efforts attracted new users, leading to a considerable expansion of the app’s user base.

5. Download Numbers and Revenue Growth: Celebrating Success

As of the present date, Les Oiselets Company’s app downloads have doubled, growing from 50,000 to an impressive 100,000 downloads within just six months. This exponential growth has translated into a staggering 150% increase in revenue, highlighting the transformative power of effective app marketing.


The success story of Les Oiselets serves as a testament to the impact of app store optimization and targeted marketing strategies in driving app downloads and revenue growth. By addressing app visibility challenges through optimized app store listings and implementing marketing campaigns to enhance user awareness, Les Oiselets achieved an extraordinary doubling of app downloads within just six months. This case study underscores the importance of strategic app marketing and showcases how data-driven, customer-centric approaches can elevate an app’s success in the fiercely competitive app market.

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